Founded on the belief that how something is experienced matters just as much as what is offered.
After years working across public relations, influencer strategy and hospitality, it became clear that while the landscape has evolved, much of how brands show up has not.
Press trips have become formulaic. Influencer partnerships are often transactional. And in a category as nuanced as wine, many experiences fail to translate into something distinctive or worth sharing.
Olette was created to approach things differently.
We partner with hospitality brands and wineries to design experiences that are intentional from start to finish: who is invited, how it unfolds and how the story lives beyond the moment.
Our approach is rooted in both strategy and taste.
We work fluently between brand, experience and audience, translating the intent of a property into the language of the people it most wants to reach.
We are selective in who we partner with and deliberate in how we work. Because in luxury, restraint is often what sets something apart.
Olette is led by a communications strategist with a background spanning public relations, influencer strategy and hospitality, with formal training in wine through the Wine & Spirit Education Trust (WSET).
Olette is based in Chicago and works with partners across the U.S. and internationally.
Each engagement is shaped with care, so the work reflects the standard of the brand and resonates with the right audience.
We focus on work that's deliberate, differentiated and built to last, the kind of program a brand can grow into rather than rotate out of.
Olette is based in Chicago and works with partners across the U.S. and internationally.